Raw & Gently Cooked Dog & Cat Food

Made with Nutrient Rich Organ Meat and Bone

Complete & Balanced, Rich In Minerals, Heart Healthy, Pesticide Free,
Non-GMO, Humanely Raised, No Antibiotics, No Added Hormones, Gluten Free

Why Are We Better?

We are the brand with a -Real Food- approach, using real ingredients including our meats, blue lipped mussels, peak fresh organic veggies and fruits. We do not add synthetic vitamins as our recipe is balanced and rich in the nutrients your dog needs. The ingredients found in each batch are specifically chosen to provide top nutritional value to support a healthy lifestyle for all dog’s life stages.

From puppy to adult, and to nursing dogs, you will find complete and balanced nutrition in every serving.

Natural Cravings Pet Food will be the most complete meal a dog parent can offer their canine companion outside of the wild. We pride ourselves in offering premium quality raw and gently cooked dog food free of hormones and antibiotics that exceed AAFCO requirements. Made from whole muscle, bones and organ meats, our beef is grass fed, and humanely processed. All individual batches are tested for safety in a USDA approved facility.

INOVATION
IN PET NUTRITION

Natural Cravings Pet Food Unleashes Game Changing Raw and Gently Cooked Meals for Dogs and Cats Setting the New Standard in Real Pet Nutrition!

 

[Homestead, Florida] – Get ready, pet industry and pet parents alike! Natural Cravings USA is thrilled to announce the arrival of our groundbreaking new line of raw and gently cooked meals for dogs and cats. This is no ordinary pet food – it’s a revolution in pet nutrition! Packed with the purest, nutrient-dense ingredients, our recipes are crafted to deliver unmatched quality, safety, and whole-food nutrition for pets of all ages.

Say goodbye to bland kibble and synthetic vitamin packs! Natural Cravings Pet Food is here to offer a “Real Food” approach like never before. Each recipe is bursting with premium proteins sourced right here in the USA: grass- fed beef, free-range chicken, free-range turkey, and pasture-raised pork, all hormone-free and humanely processed. And we didn’t stop there, we innovated – we’ve added blue-lipped mussels! Blue-lipped mussels are nature’s own anti-inflammatory powerhouse, to support joint health and keep your pets feeling their best at every life stage.

“Now’s the time to act – call your distributor today and make sure they’re stocked with Natural Cravings Pet Food! Let’s revolutionize the raw and gently cooked pet food industry together, giving dogs and cats the exceptional quality they’ve been waiting for and truly deserve!”

Patrick Caprez

Raw & Gently Cooked Frozen Food
Available Options

Ingredients: Beef Sirloin, Beef Hearts, Beef Kidneys, Beef Rib Bones, Beef Liver, Yams, Carrots, Broccoli, Kabocha Squash, Salmon Oil/Pollock, Blue Lipped Mussels, Kale, Blueberries, Red Beets, Rosemary, Spearmint, Red Apples, Goats Milk, Kelp, Natural Vitamin E.

Guaranteed Analysis: Crude Protein: (min) 15% Crude Fat: (min) 12% Crude Fiber: (max) 5% Moisture: (max) 70%

Calories: 1525 kcal ME/kg. 43.23 kcal ME/1 oz. serving

MADE IN A USDA APPROVED FACILITY

Ingredients: Beef Sirloin, Beef Hearts, Beef Kidneys, Beef Rib Bones, Beef Liver, Yams, Carrots, Broccoli, Kabocha Squash, Salmon Oil/Pollock, Blue Lipped Mussels, Kale, Blueberries, Red Beets, Rosemary, Spearmint, Red Apples, Goats Milk, Kelp, Natural Vitamin E.

Guaranteed Analysis: Crude Protein: (min) 15% Crude Fat: (min) 12% Crude Fiber: (max) 5% Moisture: (max) 70%

Calories: 1525 kcal ME/kg. 43.23 kcal ME/1 oz. serving

MADE IN A USDA APPROVED FACILITY

Ingredients: Beef Sirloin, Beef Hearts, Beef Kidneys, Beef Rib Bones, Beef Liver, Yams, Carrots, Broccoli, Kabocha Squash, Salmon Oil/Pollock, Blue Lipped Mussels, Kale, Blueberries, Red Beets, Rosemary, Spearmint, Red Apples, Goats Milk, Kelp, Natural Vitamin E.

Guaranteed Analysis: Crude Protein: (min) 15% Crude Fat: (min) 12% Crude Fiber: (max) 5% Moisture: (max) 70%

Calories: 1525 kcal ME/kg. 43.23 kcal ME/1 oz. serving

MADE IN A USDA APPROVED FACILITY

Ingredients: Pork Meat, Pork Heart, Pork Neck, Pork Kidney, Pork Liver, Yams, Carrots, Zucchini, Collard Greens, Broccoli, Goats Milk, Salmon Pollock Blend, Cod Liver Oil, Wheatgrass, Blue Lipped Mussels, Kelp.

Guaranteed Analysis: Crude Protein: (min) 15% Crude Fat: (min) 12% Crude Fiber: (max) 5% Moisture: (max) 70%

Calories: 1100 kcal ME/kg. 31 kcal ME/1 oz. serving

MADE IN A USDA APPROVED FACILITY

Ingredients: Pork Meat, Pork Heart, Pork Neck, Pork Kidney, Pork Liver, Yams, Carrots, Zucchini, Collard Greens, Broccoli, Goats Milk, Salmon Pollock Blend, Cod Liver Oil, Wheatgrass, Blue Lipped Mussels, Kelp.

Guaranteed Analysis: Crude Protein: (min) 15.7% Crude Fat: (min) 7.1% Crude Fiber: (max) 0.5% Moisture: (max) 70%

Calories: 1100 kcal ME/kg. 31 kcal ME/1 oz. serving

MADE IN A USDA APPROVED FACILITY

Ingredients: Turkey Necks, Turkey Drum Meat, Turkey Livers, Turkey Gizzards, Turkey Hearts, Yams, Broccoli, Celery, Herring Oil, Kabocha Squash, Blue Lipped Mussels, Goats Milk, Kale, Golden Beets, Thyme, Spearmint, Pears, Cranberries.

Guaranteed Analysis: Crude Protein: (min) 15% Crude Fat: (min) 12% Crude Fiber: (max) 5% Moisture: (max) 70%

Calories: 1500 kcal ME/kg. 42.52 kcal ME/1 oz. serving

MADE IN A USDA APPROVED FACILITY

Ingredients: Skinless Chicken Necks, Chicken Drum Meat, Chicken Livers, Chicken Gizzards, Chicken Hearts, Yams, Broccoli, Carrots, Salmon Oil, Kabocha Squash, Blue Lipped Mussels, Goats Milk, Kale, Golden Beets, Thyme, Pears, Blueberries, Spearmint.

Guaranteed Analysis: Crude Protein: (min) 11% Crude Fat: (min) 6% Crude Fiber: (max) 1% Moisture: (max) 70%

Calories: 1100 kcal ME/kg. 31 kcal ME/1 oz. serving

MADE IN A USDA APPROVED FACILITY

Ingredients: Skinless Chicken Necks, Chicken Drum Meat, Chicken Livers, Chicken Gizzards, Chicken Hearts, Yams, Broccoli, Carrots, Salmon Oil, Kabocha Squash, Blue Lipped Mussels, Goats Milk, Kale, Golden Beets, Thyme, Pears, Blueberries, Spearmint.

Guaranteed Analysis: Crude Protein: (min) 11% Crude Fat: (min) 6% Crude Fiber: (max) 1% Moisture: (max) 70%

Calories: 1100 kcal ME/kg. 31 kcal ME/1 oz. serving

MADE IN A USDA APPROVED FACILITY

Ingredients: Skinless Chicken Necks, Chicken Drum Meat, Chicken Livers, Chicken Gizzards, Chicken Hearts, Yams, Broccoli, Carrots, Salmon Oil, Kabocha Squash, Blue Lipped Mussels, Goats Milk, Kale, Golden Beets, Thyme, Pears, Blueberries, Spearmint.

Guaranteed Analysis: Crude Protein: (min) 11% Crude Fat: (min) 6% Crude Fiber: (max) 1% Moisture: (max) 70%

Calories: 1100 kcal ME/kg. 31 kcal ME/1 oz. serving

MADE IN A USDA APPROVED FACILITY

Ingredients: Skinless Chicken Necks, Chicken Drum Meat, Chicken Livers, Chicken Gizzards, Chicken Hearts, Yams, Broccoli, Carrots, Salmon Oil, Kabocha Squash, Blue Lipped Mussels, Goats Milk, Kale, Golden Beets, Thyme, Pears, Blueberries, Spearmint.

Guaranteed Analysis: Crude Protein: (min) 11% Crude Fat: (min) 6% Crude Fiber: (max) 1% Moisture: (max) 70%

Calories: 1100 kcal ME/kg. 31 kcal ME/1 oz. serving

MADE IN A USDA APPROVED FACILITY

Ingredients: Skinless Chicken Necks, Chicken Drum Meat, Chicken Livers, Chicken Gizzards, Chicken Hearts, Yams, Broccoli, Carrots, Salmon Oil, Kabocha Squash, Blue Lipped Mussels, Goats Milk, Kale, Golden Beets, Thyme, Pears, Blueberries, Spearmint.

Guaranteed Analysis: Crude Protein: (min) 11% Crude Fat: (min) 6% Crude Fiber: (max) 1% Moisture: (max) 70%
Calories: 1100 kcal ME/kg. 31 kcal ME/1 oz. serving

Calories: 1100 kcal ME/kg. 31 kcal ME/1 oz. serving

MADE IN A USDA APPROVED FACILITY

Ingredients: Pork Hearts, Pork Bones, Pork Trim, Pork Kidneys, Pork Livers, Salmon Oil, Blue Lipped Mussels, Cranberries, Parsley, Kelp, Wheatgrass, Vitamin E.

Guaranteed Analysis: Crude Protein: (min) 17% Crude Fat: (min) 10.4% Crude Fiber: (max) .2% Moisture: (max) 72.8% Ash: (max) 2.4%

Calories: 1529 kcal ME/kg. 43 kcal ME/1 oz. serving

MADE IN A USDA APPROVED FACILITY

Ingredients: Beef Hearts, Beef Trim, Beef Kidney, Beef Bone, Beef Liver, Parsley, Salmon Oil, Blue Lipped Mussels, Cranberries.

Guaranteed Analysis: Crude Protein: (min) 27% Crude Fat: (min) 8% Crude Fiber: (max) .05% Moisture: (max) 43% Ash: (max) 2.4%

Calories: 2326 kcal ME/kg. 66 kcal ME/1 oz. serving

MADE IN A USDA APPROVED FACILITY

Ingredients: Turkey Necks, Turkey Drum Meat, Turkey Livers, Turkey Hearts, Turkey Gizzards, Parsley, Salmon Oil, Blue Lipped Mussels, Cranberries.

Guaranteed Analysis: Crude Protein: (min) 17% Crude Fat: (min) 10.4% Crude Fiber: (max) .2% Moisture: (max) 72.8% Ash: (max) 2.4%

 

Calories: 1529 kcal ME/kg. 43 kcal ME/1 oz. serving

 

MADE IN A USDA APPROVED FACILITY

Ingredients: Turkey Necks, Turkey Drum Meat, Turkey Livers, Turkey Hearts, Turkey Gizzards, Parsley, Salmon Oil, Blue Lipped Mussels, Cranberries.

Guaranteed Analysis: Crude Protein: (min) 17% Crude Fat: (min) 10.4% Crude Fiber: (max) .2% Moisture: (max) 72.8% Ash: (max) 2.4%

Calories: 1529 kcal ME/kg. 43 kcal ME/1 oz. serving

 

MADE IN A USDA APPROVED FACILITY

Ingredients: Pork Hearts, Pork Bones, Pork Trim, Pork Kidneys, Pork Livers, Salmon Oil, Blue Lipped Mussels, Cranberries, Parsley, Kelp, Wheatgrass, Vitamin E.

 

Guaranteed Analysis: Crude Protein: (min) 17% Crude Fat: (min) 10.4% Crude Fiber: (max) .2% Moisture: (max) 72.8% Ash: (max) 2.4%

 

Calories: 1529 kcal ME/kg. 43 kcal ME/1 oz. serving

 

MADE IN A USDA APPROVED FACILITY

Frequently Asked Questions
Blue-Lipped Mussel vs. Green-Lipped Mussel

Omega-3 and Nutrients: Green-lipped mussels are known for their high Omega-3 content (EPA and DHA), but blue-lipped mussels are also rich in Omega-3s, though at a slightly lower concentration. More importantly, blue-lipped mussels are notably high in manganese and iodine, supporting bone health, metabolism, and thyroid function. This choice could be a strategic focus on providing a broader range of nutrients that support overall health, including joint health, rather than just concentrating on Omega-3s.

Protein Deficiency in Blue-Lipped Mussels

Protein Content: While blue-lipped mussels are a good source of protein, they might not offer the same concentration as green-lipped mussels. However, since Natural Cravings formulates their pet food with a variety of protein sources, including beef, turkey, and others, it’s unlikely that the inclusion of blue-lipped mussels would result in protein deficiencies. For cats, the formulations are especially high in protein and low in fat, ensuring nutritional balance.

85/15 Beef: Fat Content and Risk of Pancreatitis

Fat Considerations: The 85/15 beef fat ratio might not be ideal for pets prone to pancreatitis or with sensitive digestive systems. Higher fat content can cause digestive stress, so for pets with specific health concerns, a lower-fat alternative may be more appropriate. For cats, Natural Cravings has created formulas that are 99% protein with lower fat content to meet their high-protein dietary needs. The variety of ingredients and protein-to-fat ratios in the food should ensure that all nutritional requirements are met.

AAFCO Compliance and Missing Nutrients (e.g., Iodine)

Compliance and Key Nutrients: AAFCO compliance ensures that Natural Cravings Pet Food meets all the essential nutritional requirements. The presence of iodine from ingredients like kelp, chicken breast, blue-lipped mussels, liver, and goat’s milk addresses important aspects of thyroid and metabolic health. It’s great to see that the brand is mindful of iodine levels, ensuring a balanced approach to pet health.

Guaranteed Analysis (GA)

Importance of GA: Each bag of Natural Cravings dog and cat food provides a complete Guaranteed Analysis on the packaging and/or website, ensuring transparency and confirming the nutritional profile. This is an essential step for ensuring the food is balanced and compliant with AAFCO standards, helping retailers and pet owners verify the nutritional quality of the product.

Turkey Necks and Calcium/Phosphorus Ratio

Bone Health: Turkey necks provide a natural source of calcium, but balancing the calcium-to-phosphorus ratio is essential for bone health. Natural Cravings formulates their products to exceed AAFCO requirements and specifically considers the calcium/phosphorus ratio, ensuring the formulas are suitable for growing pets. The finely ground turkey necks help achieve a balanced ratio, making them a beneficial inclusion in the diet.

Formulation and Expertise

Credibility of Formulator: Patrick Caprez, the founder of Natural Cravings, has consulted with top experts to ensure the nutritional quality of their products. The brand worked closely with veterinary specialists at the University of Florida and a holistic vet to enhance the ingredient lineup. This collaboration ensures that the formulations address the nutritional gaps present in raw and gently cooked diets, providing a well-rounded solution for pets.

Packaging and Marketing Claims

Human-Grade Label: Natural Cravings’ foods are made in a human-grade facility, which adds credibility to their product. While the term “human-grade” can be misinterpreted in the industry, Natural Cravings clarifies that their manufacturing processes meet high standards. They also provide convenient packaging, like 1 oz sliders, designed with consumer convenience in mind, and have received positive feedback on their design.

Pricing and Margin Concerns

Wholesale Pricing: The pricing structure of Natural Cravings allows retailers to earn 50%++ margins on treats and chews and 30-35% margins on food products. This makes it a competitive option for stores, especially in a market where affordability is crucial. The brand focuses on volume sales rather than relying on high-margin products, making it easier for retailers to maintain sales consistency.

General Considerations for High-End Customers (Pet Parents 2.0)

Transparency and Sourcing: Natural Cravings is committed to transparency and ethical sourcing, with US-sourced ingredients (except for blue-lipped mussels from South America). They prioritize grass-fed, free-range proteins and peak-fresh vegetables, ensuring high-quality nutrition for pets. This focus on sourcing premium, responsibly sourced ingredients should resonate with the increasingly knowledgeable and health-conscious pet owners in the market.

Conclusion:
This expanded breakdown highlights that Natural Cravings is focused on offering high-quality, nutritionally balanced products that are aligned with both pet health and ethical sourcing standards. The brand emphasizes transparency, quality ingredients, and expertise in formulation, all while considering the nutritional needs of pets—especially cats, with their high-protein, low-fat formulas. By addressing concerns like protein content, fat ratios, calcium/phosphorus balance, and iodine levels, Natural Cravings demonstrates a thoughtful approach to pet nutrition.
Retailers and consumers alike can find confidence in the brand’s commitment to quality, and with favorable pricing structures for retailers, it appears well positioned to support both businesses and pets’ health needs.

Shopping Cart